Look Closer
CIS Wholesale
Recent Project
Andrea Lane (Research/Discover, Design, QA)
Trevor Lettman (Project Management, Development)
Adam Rieger-Borer (CIS Wholesale)
Background
CIS Wholesale, a niche low-cost grocery wholesaler based in Rogers, Minnesota, has been a long-term client. Their website had become outdated both visually and technically, making a full redesign essential.
Typography, colors, button styles, calls-to-action, spacing, UI elements, and the contact form all required modernizing and aligning with the brand’s evolving goals.
Explore CIS Wholesale at ciswholesale.com
Challenge
Our challenge was to find the right balance between business priorities and user needs. For CIS, the central business objective was to strengthen brand trust and legitimacy in the wholesale space. At the same time, user goals focused on easier access to content, streamlined contact submissions, and clearer pathways explore career opportunities.
Outcome
The redesign delivered on both fronts—modernizing the interface to present CIS as a credible, trustworthy partner while improving access to content, increasing credible contact form submissions by over 30%, and providing a dedicated Careers section to highlight employment opportunities.
Scope
- Web site design - total refresh of the UI
- Responsive build in Bootstrap 5
- Transfer of files to the Wildfire Platform
- Custom Employment widget