Look Closer
Doodle Nation
Client Project
Andrea Lane (Research/Discover, QA)
Trevor Lettman (Project Management, Development)
Background
Doodle Nation approached us looking for a website that matched the warmth, personality, and professionalism of their breeding program. They needed a modern, welcoming online presence that showcased their dogs, explained their approach, and helped potential families feel confident and informed.
Our goal was to create a site that feels joyful and polished while remaining easy for Doodle Nation to manage. Through bright photography, clean layouts, and a friendly visual tone, the new site brings their story to life and highlights the love and attention they put into every puppy.
Explore Doodle Nation at doodlenation.us
Challenge
The challenge was creating a site that communicates trust, transparency, and care in a market where families often feel uncertain or overwhelmed. Doodle Nation needed a platform that clearly explained their process and values while showcasing their dogs in an authentic, heartwarming way.
To support this, we developed easy-to-manage gallery tools and structured pages that help visitors learn about the breed, meet available puppies, and understand what makes Doodle Nation’s program exceptional.
Behind the scenes, the site had to be simple to update as litters arrive and new information becomes available.
Outcome
The final website is bright, friendly, and highly engaging – a perfect reflection of Doodle Nation’s personality. Clear organization, warm visuals, and strong messaging help families quickly find what they need and feel connected to the brand.
Built on Wildfire CMS, the site gives Doodle Nation simple tools to update puppies, galleries, and announcements as their program evolves. The result is a professional, easy-to-manage platform that grows alongside their business.
Scope
- Custom website design
- Responsive build in Bootstrap 5
- Custom gallery and content tools in Wildfire CMS