Look Closer
PMD
Client Project
Andrea Lane (Research/Discover, Design, Art Director, QA)
Trevor Lettman (Project Management, Development)
Amy Raddatz (Photographer)
Background
When PMD approached us, they had a challenge many manufacturing companies face: their work is highly precise, technical, and detail-driven, yet the industry is often perceived as dull or utilitarian. PMD needed a website that would break those expectations and present their capabilities in a modern, compelling way while reflecting the craftsmanship and exacting standards they bring to every project.
Our goal was to transform “manufacturing” into something visually striking and engaging – a digital experience that communicates precision, innovation, and the obsessive attention to detail that defines PMD. By combining bold visuals with a clean, minimal structure, we created a site that feels premium, confident, and unmistakably theirs.
Explore PMD’s elevated manufacturing story at pattern-md.com.
Challenge
The main challenge was shifting perception – taking a category that often feels drab or industrial and presenting PMD as the high-end, detail-focused partner they truly are.
The site needed to showcase their capabilities with clarity and impact, and visually embody the precision and quality that set PMD apart from competitors. To accomplish this, we brought in a professional photographer and spent a day in the shop capturing their process and products in high detail.
And behind the scenes, the platform had to be simple for PMD to maintain as they continue to grow.
Outcome
The final website reframes manufacturing as something refined, exact, and deeply intentional. Through strong typography, modern layouts, and carefully curated imagery, PMD now presents a brand that feels as precise and polished as the work they deliver.
Powered by Wildfire CMS, PMD can easily update projects, capabilities, and internal content using custom tools built specifically for their business.
Scope
- Custom website design
- Responsive build in Bootstrap 5
- Professional Photography